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athlete branding, branding, digital creator -

What is the hardest part to creating? Pressing the record button. I am a genius at manipulating excuses into reasons. I can’t tell you how easy it is for me to rationalize to myself that either: I’m not ready; I need to plan more; this script isn’t perfect enough yet; it makes more sense to push this to next week; this idea isn’t interesting enough; yada-yada.And the longer I find myself in this procrastination purgatory, the harder it becomes to revive the creative juices. Sometimes, the only way to snap the creator’s-block-spell is to just put your helmet on, scrap...

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